I’m Pieter (simply pronounced ‘Peter’), a seasoned Product Design leader based in West London, UK. For over 12 years I’ve provided my expertise on Digital Design on anything from small charity websites to large set-top-box projects. I’ve delivered UX/UI for a variety of platforms including TV, responsive web, native devices and desktop. Below you’ll explore some key projects of products that serve millions of households across Europe. I’d love to share more of my work with you, so don’t hesistate to get in touch
Image Gallery
Video & Prototype Gallery
Sky Q Safe Mode
This feature on Sky Q allows parents to lock their set-top box to access kid-friendly content using only a simple PIN code. I designed the UX and UI around positive feedback coming from an existing Sky Kids mobile app, and applied consistent logic onto our Sky Q set-top-box.
3 Word Review
I conceptualised the 3 Word Review app over some downtime during the pandemic in 2020. It allows people to quickly review and discover any local businesses.
Sky+ Home Page – Idris Elba Ad
One of my early projects at Sky was introducing a Home page on the original Sky+ set-top box. The brief was to better connect our customers with the non-linear content they are paying for, including On Demand and Sky Store. I designed a hub that now connects millions of customers with our best programmes and merchandises them at a glance.
Sky Q 2.0 Prototype
This prototype represents the navigation interaction in the latest Sky Q 2.0 interface. I created this prototype, as well as many other variants, which tested best with users at our user testing centre at Bunnyfoot, in Central London. It improves the use of horizontal space by hiding the menu and merchandising more content as well as bigger hero imagery.
3 Word Review – UX Walkthrough
I conceptualised the 3 Word Review app over some downtime during the pandemic in 2020. It allows people to quickly review and discover any local businesses.
Sky Q 2.0 Show Page
I prototyped this early concept of a new ‘show page’ for programmes on the Sky Q set-top-box. It allows for trailer videos to show continuously from the browse page into this new show page. A quick access button let’s users jump straight into the last viewed point of the programme. Unfortunately, in the final design delivery we could not yet include trailers because of development and performance limitations.
Sky+ Home Page – Overview Video
One of my early projects at Sky was introducing a Home page on the original Sky+ set-top box. The brief was to better connect our customers with the non-linear content they are paying for, including On Demand and Sky Store. I designed a hub that now connects millions of customers with our best programmes and merchandises them at a glance.
Sky Q Widescreen Navigation
As a first step towards a truly widescreen Sky Q interface, I moved the PiP Mini-tv video from the left into the navigation area. This created a wider content space. This layout of was live for a few years before my latest version (Sky Q 2.0) was implemented.
Sky Store – Web Redesign Concept
I delivered Sky Store with my UI Design Team as a self-sustaining product that didn’t require further development. However, before doing so I conceptualised a redesign for Web that is shown here.
My journey
Digital Design Intern
February - July 2006
During this 6 month internship I created mutiple brand identities and designed web pages for each. During a promotional video project I was responsible for script writing, film directing / producing and DVD menu design. DTP tasks such as designing logos, stickers and outdoor banners.
Visual Design Intern
June - August 2010
I was hired on a 2.5 month internship to create a visualization of Statoil’s 2020 strategy. In a small team we created a commercial film for online, internal comms and presentation purposes.
Digital Designer
October 2010 - August 2012
As the key Digital Designer, I was responsible for design work on Video conferencing software serving high- profile clients including Nokia Siemens Networks and Time Warner Cable. I delivered graphic design, UI and front-end development for multiple iOS / Android apps, web and social networks.
Interactive, Senior and Lead Designer
August 2012 - January 2020
Over 7+ years I worked my way up three roles at Sky UK. Projects ranged from responsive web design to full apps for iOS/Android and TV interfaces, and my UX output was directly used by millions of Sky customers across Europe. It was here where I gained in-depth knowledge of world-class design for large demographics within a corporate environment.
UX Design Manager
August 2020 - Present
I'm currently working at Innovation Group, driving design management across our global regions whilst leading a 4-strong Product Design team. Here I focus on delivering UX solutions specifically for InsureTech, such as insights dashboards and claim management tools, to major clients incuding Tesla, Toyota, Aviva and Enterprise.
Skills and Experience
This is an honest representation of the skills and experience I’ve built up over the years. With new tools and trends keeping us on our toes, I don’t believe a Product Designer is ever done learning.
UX/UI Design
I deliver engaging and intuitive designs using Figma, Adobe CS, Invision and Sketch
Prototyping
My fully immersive prototypes are built using Invision Studio or Adobe XD, and validated by user testing.
UX Research
Information gathering and design validation is done through surveys, analytics and user interviews/testing,
Design Management
I host creative workshops to drive Design strategy, improving ways of working and stakeholder engagement.
Design Software
Design tools come and go, but these are some of the key ones I’ve worked with.
Case Studies
Sky Q 2.0
I had the opportunity to lead Design on the next iteration of Sky Q, marrying bold visual merchandising with world-class features.
3 Word Review
Having had some downtime over 2020, I created a mobile app concept for reviewing any business quickly and easily.
Sky Store
For Sky's premium on-demand film and box-set service I lead the UI team in delivering a crucial set of features.
Get in touch
Would you like to learn more? Drop me a line below and I’ll get back to you as soon as I can!